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[18 Apr 2013 | 0 Comments]

I just got back from SXSW 2013. Okay, maybe it was a few weeks ago, but I definitely want to pass along some of what I learned there. This blog discusses Sid Meier's insights on incorporating unconventional psychology. [More]

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[24 Mar 2013 | 0 Comments]

What happens when two well-designed features, each with strong individual merit, don’t pleasantly coexist in the same product or system? The problem isn’t with either feature; the problem is the mix of features, or the way in which they are mixed. We occasionally see examples of this in games, but it’s extremely common in mission and enterprise software. [More]

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[14 Dec 2012 | 0 Comments]

We actually do a lot of hard-science R&D at Sphere of Influence. Among our specialties is developing the most sophisticated behavioral profiling technologies in the world. Our algorithms isolate anomalies in all kinds of noisy data, finding that needle in a stack of needles, and doing useful stuff too. One of the coolest things we’ve developed lately is our insider cyber-threat detection technology that detects unusual behaviors on private networks. [More]

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[1 Nov 2012 | 0 Comments]

When Ms. Pac Man first came out in 1982, I quickly became a big fan and would play for hours in one sitting. With all of that practice, I was a top player. I remember vividly striving to reach each of the three intermissions where a short animation played before taking me to the next levels. During the intermission period, I would take a short breather and psychologically prepare myself for what was next. The oscillation between intense play with intermission periods was intoxicating. I would not even dream about walking away from a game once I started one. [More]

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[11 Sep 2012 | 0 Comments]

Consumer loyalty incentives are often poorly designed, breaking fundamental rules of audience engagement. My biggest complaint is that the arrow points in the wrong direction. Most incentive programs are designed to make a consumer loyalty to a company, when in fact the company should be loyal to its consumers. It’s not about rewarding a consumer for her loyalty; it’s about rewarding a company for its loyalty. [More]